How to create high-converting real estate landing pages

In today's competitive real estate market, capturing leads is crucial for success. Landing pages, designed with a singular goal in mind, can be powerful tools for attracting potential clients and converting them into qualified leads. Some tips that may help you create high-converting landing pages specifically for real estate:

Determine the target audience:

Take into account your target audience (here's how to identify your ideal customer) before deciding on the text, images, and call-to-actions (CTAs) that fit on your real estate landing pages. What are they looking for if they click on your advertisement and come to this page? What queries do they have? By giving this some thought, you can make a landing page that addresses their queries and wants, increasing the likelihood that they will provide you with their contact information or arrange a meeting.

Write a strong headline:

A landing page should have a clear, concise headline that sums up what you’re offering or what question you’re going to help answer. Also, it’s highly recommended to keep your landing page headlines short and easy to digest. Aim for around ten words or two lines of large text maximum, and keep in mind that this might be the only copy visitors take the time to read completely.

Capture attention with compelling design:

Visually engage your audience by incorporating high-quality images and videos that showcase the property's best features or highlight the tangible benefits of your services. Additionally, prioritize user experience by ensuring a clean, user-friendly layout with clear navigation. This involves intuitive menus, easy-to-read text formatting, and unobstructed access to the call to action (CTA), making it effortless for visitors to take the desired action on your landing page.

Focus on benefits, not just features:

Go beyond simply listing features like square footage or bedroom count. Instead, transform these features into compelling benefits that resonate with your audience. For example, instead of simply stating "3 bedrooms," describe it as a "spacious living area ideal for entertaining families." This approach helps potential buyers visualize themselves living in the property and enjoying its benefits, making the listing more engaging and impactful.

Get to the point:

Don’t bury the main point of your landing page in endless paragraphs of copy. Keep the content short and meaningful, while still providing enough information about the value of your offer. The examples above as well as some landing page templates you can find online help show you how much copy to include.

By following these strategies and leveraging the right technology, you can create high-converting landing pages that attract potential clients, capture valuable leads, and ultimately drive sales success in the exciting world of real estate.